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As planned, Apple today held a media event to unveil new products. There had been mounting rumors that Apple would announce three products:iPhone 6, a wearable device or watch, and iPad Air. Only iPad Air was missing during the event. The two other products  were showcased. Perhaps the most anticipated was the wearable device, named Apple Watch, instead of the iWatch named that had been popped up in media for days.

 Ahead of Apple's September 9, 2014 media event  in Cuppertino, CA, speculations and rumors about what will be unveiled abound. However, anticipation  has turned to the most expected Apple new products. Apple's anticipated new products are being , once again, promoted as a new revolution in the industry. As of September 4, 2014, people have started to camp outside Apple's stores, for the pleasure to be the first to own the potential iPhone 6. In New York City's Apple 5th Avenue Store, a long line of campers has started to stretch around the block.

Over the last decade, Apple has started a new wave of devices and applications that have changed the way people, groups and the society in general communicates. By now, tech savvy nerds and technology challenged individuals have come to rely on Apple®'s technologies in their daily lives. Some technologies, such as iPod®, iPad®, iPhone®, iMac® no longer need introduction.